![]() KEY TAKEAWAY: Continue to focus on maximizing the bottom of the funnel. Combined with a slightly reduced CPC growth, it drove a 40% growth in spend. We ended Q4 with click growth slowing down YoY to more normal levels but still growing nearly 12%. But it’s important to understand what we’re comparing against and the sheer volume of consumers (and traffic/clicks) who have moved online and continue to transact online. As we moved forward in the year, some very tough competitors were making click growth look negative or mediocre in contrast to the boom year of 2020. We started the year looking at a solid growth in clicks with modest year-over-year (YoY) increases in CPCs. Moving forward into Q1 of 2021, we see the impact of our trends as contrasted against a volatile pandemic-driven 2020. Cost per click (CPC) dropped as Amazon and brick-and-mortar advertisers came out of the auction, and other retailers faced supply chain issues. Rapid growth in clicks occurred as the pandemic ramped up in Q2 of 2020 while we were sheltering in place, and as consumers, we moved all of our retail buying behavior online. When we look at the overall year trends for 2021 compared to 2020, we can see the vast difference in the two years’ performance. Seven-Day Rolling Average, Aligned by ThanksgivingĬomparing Google Search Trends from 2021 to 2020.Device Cost Per Click and Revenue Per Click Performance.Mobile Usage Among Consumers Continues to Grow.Earlier Retail Offers Influence Holiday Shopping. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |